Ebook {Epub PDF} Content Strategy for Mobile by Karen McGrane

To get content right on the web takes a lot of know-how and a bit of elbow grease. This is particularly true if you're working with mobile devices, and we al.  · McGrane's book is the definitive guide to why your business needs to make mobile strategy a priority. She provides compelling arguments for mobile being more than a subset of data from your 'desktop' site and puts focus on creating datasets built for reusability on any platform that you may wish to publish them.4/5.  · Content Strategy. Responsive Design is a Poor Man’s Content Strategy. By Ric van Westhreenen, Septem. Mobile Only 5 articles; Omnichannel 3 articles; Personal Growth learning more about Karen McGrane b) initiating further communication with Karen McGrane c) pleasant reminiscing about past encounters with Karen McGrane.

Good content is planned and organised, so that it can be used flexibly and independent from specific platforms and devices: It is adaptive. In her book Content Strategy for Mobile, Karen McGrane examines how we can create better content by including mobile devices in our decision making. She demonstrates that with the rise of mobile, we have. Karen McGrane, author of the upcoming book Content Strategy for Mobile, believes you should deliver great content to wherever your users want to consume it. In her virtual seminar, Content Strategy for Mobile, Karen says that even your organizational structure may need to change in order to facilitate this delivery. Defining Your Mobile Content Strategy Karen McGrane. What You'll Learn Identify what content you want to publish on mobile versus desktop; Create an editorial workflow that's realistic for your team and CMS; Edit content to make it easier to read on all devices; Add structure to your content to make it more flexible.

Read Book Content Strategy For Le Karen Mcgrane treatises on theater. For its well-informed and incisive arguments and literary historical case studies, this book will be invaluable to literary theorists and will appeal to readers interested in drama, philosophy and literature, aesthetics, and theories of agency and rationality. To get content right on the web takes a lot of know-how and a bit of elbow grease. This is particularly true if you're working with mobile devices, and we al. Karen McGrane on mobile, content strategy, fixing technology and the media culture. Editor's note: Using ‘ Hire humans. Not skills. Not roles.’ as our marching orders, the Lab's profiles are QAs with highly-impressive makers and strategists from media (and its fringes), each with unique perspectives on journalism, publishing and.